Author: Diane Berkenfeld

Inspiration Origination

Erica Reade was walking along the beach one in 2017 and came upon a mirror tucked between fence slats and she has been transfixed with shooting with mirrors ever since.

Along with the rest of us, she’s had to accept a new normal and in doing so, she’s moved from outdoor photographer to indoors, channeling her time and energy into being more creative.

“I took a few photos and was immediately enamored by the effect I had created. I was creating two photos in one, and it gave me a real sense of doing a “double take.”

Erica found that the first set of images she made during the lockdown felt so good that she found she was pushing herself to be even more inventive.

A Calming Force

Photography has become an outlet for her anxiety during the quarantine.
“It was a constant, consistent practice that grounded me. Photography was the way I coped and channeled my nerves and anxiety.”

Making Lemonade

The series of mirror images is meant to encourage viewers to pause and do a ‘double take.’ “We’ve grown so accustomed to consuming images with the swipe of a finger, I began reflecting on what it meant to slow down as a photographer and take my time creating an image.”

“Once we were in lockdown, the idea of ‘reflection’ suddenly felt much more significant. We became united in our collective isolation, reflecting on how we had gotten to this point. ‘What did my time at home mean and what was I supposed to be doing as a photographer.’”

A nod to making lemonade out of lemons during the quarantine. “Finding bright yellow inspiration amidst the darkness of the time.

Erica Reade

Take this time to be vulnerable and share your journey with your followers. Be inspired by the work you see and create your own unique work.

“I had to really look at myself in the mirror in a way I hadn’t in a long time, to reflect on who I was in the world. Staying creatively busy gave me a sense of purpose during this difficult time.”

Get Inspired

“I have a number of practices outside of photography that help with my creativity. I meditate daily, spend a lot of time writing and go on long walks. I listen to podcasts about photography and play my favorite music.”

When she doesn’t feel inspired, Erica says giving herself a time limit to shoot helps. Once in the middle of shooting she loses herself in the act.

“I saw the confines of my apartment as a photographic challenge, pushing myself to think as creatively as possible. Admittedly, it’s been gratifying to be able to make work that I am so proud of during such a challenging time.”

“Once the restraints are lifted, my focus is my Beach Lovers series of couples on the beach in love. I’d like to get to the beach as safely and as often possible this summer to continue documenting couples at the beach.” Erica’s eventual goal is a photo book for the series.

Roaming through the city of Philadelphia, Patrick McAllister often finds himself wondering about the stories behind the streets and buildings.

“The feel and vibe of an environment can be felt as soon as you walk down the street, into a new neighborhood. The unique differences from neighborhood to neighborhood are just as interesting as the differences we see in people. Streets likewise have different feelings and personalities.”

His photographs of the city are akin to a portrait of a person.

Reflections On…

Reflections are a large part of Patrick’s work. He finds that it encourages the viewer to really look into the image and think about what they see.

“Initially, I began capturing reflection shots to encourage people to reflect on past times in life, on new ideas, on things internally. Itʼs grown deeply into myself at this point and is something Iʼm known for. Iʼm amazed how something so small, a puddle or little stream, can capture such a huge scene. I believe it keeps people eyes drawn longer.”

Boredom Breeds Passion

Patrick says he often finds himself getting bored or tired of seeing the same things over and over but every few months, he finds new passion for photographing the city.

“There are streets I’ve walked a thousand times, seeing nothing. But a change in perspective or a new life event makes me see things differently and Ill go back with a new vigor. Sometimes you don’t appreciate the streets you walk often until you walk new streets and realize they’re nothing compared to the streets that youʼve grown tired of.”

“When you make a living roaming the street for images, you learn a lot about the other people who walk up and down those streets. I have learned that people are kind, loving, genuine and pure. I have found a kindness in humanity. I have learned that I live in a pure place. No matter the message, I trust the purity in it. Negative or positive.”

Lockdown Lifted

Throughout the lockdown due to the pandemic, Patrick along with the rest of us were forced inside. He created one of his current favorite images this past May of an abandoned factory in Philadelphia.

“That image was taken on my first outing, and it symbolized so much. This empty and abandoned building being shown new life. I felt like it mirrored this awakening in my creative life. So much was abandoned during the lockdown, and that moment just brought new light into my life.”

Immersed in the City

Photographing the streets of the city around him, Patrick immerses himself in situations and looks for scenes that match the emotions he’s feeling.

“If I wake up and see fog and I feel clouded in my thoughts, Iʼll rush out to shoot. If it rains and I’m feeling sad, I’ll rush out to find shots that match that feeling.”

“The sadness of life has been a major focus in my work. Not so much the reality that it exists, but our ability to outlast it. “My feelings, life with mental illness, music—they are the biggest inspirations for me.”

Actionable Insights

“2020 has been about chasing purposeful imagery. I want my work to point to a bigger issue, a bigger message. I want people to see my work and take action in life. Whatever ‘action’ means to each person. I just want my work to provoke change in thought. I want my work to drive people to do something. Smile or volunteer, hope or create something themselves.”

Patrick’s advice to other artists and creators is to not worry about what others are doing, or the latest styles or trends or chasing after likes and follows on social media.

“Chase your own version of creativity. Chase your own vision. Chase your own happiness. So much time gets wasted being worried about all the things that don’t help you make better, more meaningful images. Put your focus on creating what makes you happy, what looks good, and everything else will fall into place.”